SEO Will Increase Traffic to Your Plastic Surgery Business

Long gone are the days where word of mouth and family and friends referrals are the way to gain more patients to your business. Nowadays, the internet is the most powerful tool – people from all around the world rely heavily when searching for what they want and need at the very second. Top search engines such as Google or Bing can retrieve answers in seconds once you click the submit button. But as easy as it may be, as a business, ranking to the top of every search engine is more technical than you think. That’s when SEO comes in; SEO also known as Search Engine Optimization, is the key and source to gaining organic and targeted audiences to your website. SEO is a very important tool to targeting the right niche and to quickly increasing your website traffic. SEO is the key to getting your plastic surgery business noticed. So if you’re wondering how to begin, let’s get started. 1. Use local keywords to optimize your website Optimize your website by using specific “niche” keywords for SEO – this technique is an effective way to gain a higher organic ranking in search results and will expose you to the right audience. Avoid using broad keywords like, “dentist,” and instead use keywords that fit your niche. 2. Make use of local directories Take advantage of local listing websites such as Google Local, Bing Places and Yahoo Local, which allow you to build profiles for your business that appear in search engine results when someone looks for your business locally. 3. Be active on social media Social media is powerful and every business should be on it. It’s a great way to drive traffic to your site, but also another way to add your website link for new and current patients to find when searching for plastic surgeons in his/her area. Just pick one or two social media platforms that you think is the most beneficial for your business. 4. Start making YouTube videos Videos are making a comeback this year and are the next big thing. YouTube is the best place to start, and while videos have less competition, they tend to rank higher in the results of a Google, Bing or Yahoo search. Create how-to videos for your business and posting it on your other social media pages to boost your SEO. 5. Learn basic HTML You don’t need to be a genius when working with HTML, but knowing the basics will totally help you rank better with search engines. Luckily for you, HTML is a very simple and not complex type of code. Spend time optimizing your alt tags, anchor texts and meta tags. 6. Increase your availability to patients Be easily available to your patients; make sure you have your contact information listed on every page of your website to make it easy for your patients to contact you. Other ways to make it easy for patients are allowing patients to make appointments via your website and/or social media pages, offer weekend hours and accommodate patients within 48 hours of first point of contact. 7. Invest and hire a SEO company While you should give it a go for yourself first, it might take a load off your shoulders if you decide to hire a SEO expert that specializes in plastic surgery to help you instead. SEO takes time and patience, and it must done right for it to actually work. It’s always good to remember that while SEO will help you long-term, it definitely does not happen overnight. Don’t trust fake digital marketing experts that claim to be able to take you to the top of Google with quick fixes. There is no golden ticket or shortcuts to becoming #1 on Google. SEO for plastic surgeons is a gradual process that takes time, but it is time well spent. Don’t be late in the game and start optimizing plastic surgery SEO to your website today. Use these SEO tips for your plastic surgery business to get you started and your business will be high-ranked on Google in no time!